A design of a valid and reliable service quality measurement tool for manual cash withdrawal and deposit activities of Philippine commercial banks
Parasuraman et al. (1988) has introduced a service quality measurement tool as a useful starting point for assessing and improving service quality. However, as noted by the developers themselves, SERVQUAL does not provide the final answer. Furthermore, the reliability and validity of the SERVQUAL in...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2009
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/6868 |
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| Institution: | De La Salle University |
| Language: | English |