An Integrated marketing communications campaign for Microsoft Philippines (Windows Tablets)
In 2012, Microsoft launched Windows 8 which was at that time the most updated Windows version in the market. The positioning of Windows 8 as no compromise experience between work and play was very apt as the OS was designed primarily for users who want to be productive with Office apps such as Word,...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2015
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4918 |
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| Institution: | De La Salle University |
| Language: | English |