An integrated marketing communications campaign for Bikes for the Philippines, Inc.
This is an Integrated Marketing Communication (IMC) campaign designed for Bikes for the Philippines Inc (BfP). Which is a non-profit, non-government organization that provides second hand bikes to children in need so they can attend school. The primary objective of this campaign is to spread the adv...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2017
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5407 |
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| Institution: | De La Salle University |
| Language: | English |