An integrated marketing communications campaign for Taza Mia Coffee
This Integrated Marketing Campaign is intended for the brand Taza Mia Coffee (TMC), one of the fastest growing Filipino coffee shop brands in the Philippines. TMC was founded by Mr. Rodel G. Lacorte (RGL) in 2011 and was inspired by his personal experience of integrating coffee to his everyday life...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2020
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6255 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13311/viewcontent/Pernito_Joanna_Marie_11790695_3_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |