An integrated marketing communications campaign for CNN Philippines

This Integrated Marketing Communication campaign is made for TV network CNN Philippines - the local affiliate of global news organization CNN. It is currently positioned as the country’s only predominantly English-language news channel on free-to-air television. The broadcast company is owned and op...

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Bibliographic Details
Main Author: Balicudiong, Matthew James F.
Format: text
Language:English
Published: Animo Repository 2020
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/6269
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13345/viewcontent/Balicudiong_MatthewJames_11788372_1_Redacted.pdf
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Institution: De La Salle University
Language: English

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