An integrated marketing communications campaign for CNN Philippines
This Integrated Marketing Communication campaign is made for TV network CNN Philippines - the local affiliate of global news organization CNN. It is currently positioned as the country’s only predominantly English-language news channel on free-to-air television. The broadcast company is owned and op...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2020
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6269 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13345/viewcontent/Balicudiong_MatthewJames_11788372_1_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |