Roles of ambassadors and influencers in Dove’s co-development towards advancing social well-being
With the changing trends in business, it is essential to understand how different actors involved in a campaign enable a brand’s objective. This study aims to understand how internal stakeholders of an advocacy campaign can produce a positive outcome to the external stakeholders’ social well-being o...
محفوظ في:
المؤلفون الرئيسيون: | Espenida, Ivanna Chantal A., Gallentes, Harriet Sheen B., Ontiveros, Cyrielle A., Tugade, Rina Rose G. |
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التنسيق: | text |
اللغة: | English |
منشور في: |
Animo Repository
2022
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الموضوعات: | |
الوصول للمادة أونلاين: | https://animorepository.dlsu.edu.ph/etdb_manorg/9 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1015&context=etdb_manorg |
الوسوم: |
إضافة وسم
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