Roles of ambassadors and influencers in Dove’s co-development towards advancing social well-being

Roles of ambassadors and influencers in Dove’s co-development towards advancing social well-being

With the changing trends in business, it is essential to understand how different actors involved in a campaign enable a brand’s objective. This study aims to understand how internal stakeholders of an advocacy campaign can produce a positive outcome to the external stakeholders’ social well-being o...

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書目詳細資料
Main Authors:	Espenida, Ivanna Chantal A., Gallentes, Harriet Sheen B., Ontiveros, Cyrielle A., Tugade, Rina Rose G.
格式:	text
語言:	English
出版:	Animo Repository 2022
主題:	Internet marketing Internet personalities Brand choice Consumers' preferences Marketing
在線閱讀:	https://animorepository.dlsu.edu.ph/etdb_manorg/9 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1015&context=etdb_manorg
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	De La Salle University
語言:	English

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