An integrated marketing communications campaign for De La Salle University scholarship programs

• Main Author: Castillo, Kalikasan U.
• Format: text
• Language: English
• Published: Animo Repository 2023
• Subjects: Scholarships—Philippines—Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_market/87
• Institution: De La Salle University

De La Salle University positions itself in the forefront of holistic formation of individuals who serve the church and the nation. The University is a hub for expert faculty, relevant research, and service-learning. In continuing St. La Salle’s mission is to provide quality education to the young an...