Defining a Filipino heritage brand in the digital age

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Bibliographic Details
Main Author:	Poblador, Paz Esperanza T.
Format:	text
Published:	Animo Repository 2015
Subjects:	Branding (Marketing)—Philippines Heritage tourism—Marketing—Philippines Business Marketing
Online Access:	https://animorepository.dlsu.edu.ph/faculty_research/12374
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	De La Salle University

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