Defining a Filipino heritage brand in the digital age

Saved in:

Bibliographic Details
Main Author:	Poblador, Paz Esperanza T.
Format:	text
Published:	Animo Repository 2015
Subjects:	Branding (Marketing)—Philippines Heritage tourism—Marketing—Philippines Business Marketing
Online Access:	https://animorepository.dlsu.edu.ph/faculty_research/12374
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	De La Salle University

Similar Items

Defining a Filipino heritage brand in the digital age
by: Poblador, Paz Esperanza T.
Published: (2015)

The role of social media marketing activities in promoting brand equity and patronage of restaurants: A parallel mediation model
by: Aballa, Kenneth C.
Published: (2023)

Brand personification of selected personal products
by: Garcia, Leonardo R., Jr.
Published: (2022)

Why companies need to be authentic about brand activism
by: Singapore Management University
Published: (2022)

The rise of experiential brand marketing in integrated marketing communications
by: Estrella, Aristotles C.
Published: (2010)

The curse of the original: How and when heritage branding reduces consumer evaluations of enhanced products
by: HAN, Minju, et al.
Published: (2021)

The poetry of brand-naming
by: Ong, Jaime S.
Published: (2013)

Managing Brand Performance: Aligning Positioning, Execution and Experience
by: SRIVASTAVA, Rajendra K., et al.
Published: (2010)

The effects of digital customer experience on the brand image of Asia United Bank: moderated by digital innovation and adoption behavior
by: Choy, Jon Jedric L., et al.
Published: (2023)

How do brand functions influence brand relevance in category (BRiC) using structural equation modelling
by: Guia, Junnell E.
Published: (2018)

From guesswork to framework: Closing the great divide between commerce and nature
by: Poblador, Paz Esperanza T.
Published: (2008)

PERUBAHAN FUNGSI DALEM KANEMAN DALAM KONTEKS PENGEMBANGAN KEPARIWISATAAN BERBASIS BUDAYA DI KAWASAN JERON BETENG KRATON YOGYAKARTA
by: WONDOAMISENO, KAMASHAKTI
Published: (2015)

Private school marketing: increasing the enrollees and strengthening the brand equity of Muñoz United Methodist Church Learning Center, Inc. through a brand positioning strategy expressed in an advertising campaign
by: Gaboy, Nomer Ivan Jethro
Published: (2023)

Brand breakout: How emerging market brands will go global
by: KUMAR, Nirmalya, et al.
Published: (2013)

An integrative action research (IAR) on a value co-creation story: Developing a branding strategy through agency-client relationship between Solstitium Management Consultancy Firm and Seed Zone
by: Caday, Kathryn P.
Published: (2022)

A branding story
by: Manalastas, Pia Redempta T.
Published: (2007)

Improving the marketing communication strategies of the DTI's Go Lokal brand to better support the local MSMEs
by: Peyra, Fatima M.
Published: (2020)

Kusina Salud, San Pablo, Laguna
by: Poblador, Paz Esperanza T.
Published: (2009)

Building customer-centric brands in Asia: How to compete globally
by: ROLL, Martin
Published: (2019)

An integrated marketing communications campaign for START: A research capacity building hub
by: Centeno, Jhana Louisse B.
Published: (2021)

Tiger Balm: The future of a heritage
by: KUM, Doreen
Published: (2015)

Integrative action research paper on creating company branding direction and guidelines for Healthy Hogs Brand Central
by: Ancla, Kristine Joy P.
Published: (2021)

Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue
by: SHOCKER, Allan, et al.
Published: (1994)

A marketing perspective of employer brand equity
by: Dy, Regina C.
Published: (2016)

An integrated marketing communications campaign for Foot Zone Makati
by: Dionisio, Ma. Franze N.
Published: (2017)

Private label strategy: How to meet the store brand challenge
by: KUMAR, Nirmalya, et al.
Published: (2009)

Evaluating the effectiveness of brand activism as a marketing strategy on the purchase behavior of De La Salle University-Manila’s batch 117 ABM track senior high school students
by: Mones, Emma Lourdes R., et al.
Published: (2019)

Millennials and Gen Z’s Perception of Social Media Marketing Effectiveness on the Festival’s Branding: The Mediating Effect of Brand Gestalt
by: Mandagi, Deske W., et al.
Published: (2021)

The case of the Jollibee funko pop: Understanding international brand alliances and purchase motivations of limited-edition collectibles
by: Santos, Joseph Emil N., et al.
Published: (2020)

Bynd Artisan: A retail luxury brand’s journey of innovation and transformation
by: TULI, Kapil R., et al.
Published: (2021)

Facebook group engagement, brand preference, and brand community: A moderated mediation analysis of smartphones
by: Guillen, Nelson B., Jr
Published: (2020)

An integrated marketing communications campaign for NYFD (New York Fries and Dips)
by: Yap, Krizia Kimberly M.
Published: (2021)

The impacts of competitive product attributes to switching intent as moderated by the brand equity of the incumbent
by: Paz, John Joshua M.
Published: (2020)

An integrated marketing communications campaign for Trisports Solutions, Inc
by: Gavino, Dustine Mae E.
Published: (2021)

Principal-agent compensation practices in a stakeholder-oriented Smokey Mountain cooperative
by: Poblador, Paz Esperanza T.
Published: (2016)

Audi Fashion Festival: Building a brand with Singapore
by: CHOW, Charles, et al.
Published: (2013)

Ethical branding in a divided world: how political orientation motivates reactions to marketplace transgressions
by: Allard, Thomas, et al.
Published: (2022)

A brand image study of Philippine brands in selected product categories
by: Garcia, Leonardo R., Jr.
Published: (2002)

Jollibee funko pop! A case study on international co-branding and collecting motivations
by: Vergara, Raymond Allan, et al.
Published: (2019)

Singapore’s ‘Crazy Rich Asians’ experience of city branding
by: TAN, Chee Wei, et al.
Published: (2019)