The poetry of brand-naming

Saved in:

Bibliographic Details
Main Author:	Ong, Jaime S.
Format:	text
Published:	Animo Repository 2013
Subjects:	Brand name products Branding (Marketing) Marketing
Online Access:	https://animorepository.dlsu.edu.ph/faculty_research/8824
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	De La Salle University

Similar Items

How do brand functions influence brand relevance in category (BRiC) using structural equation modelling
by: Guia, Junnell E.
Published: (2018)

A branding story
by: Manalastas, Pia Redempta T.
Published: (2007)

The role of brand strength, advertisement type and browsing technique of internet advertisement on attention and memory
by: Isaac, Patrick Jason S., et al.
Published: (2011)

Jollibee funko pop! A case study on international co-branding and collecting motivations
by: Vergara, Raymond Allan, et al.
Published: (2019)

Symbolic and Functional Positioning of Brands
by: BHAT, Subodh, et al.
Published: (1998)

Influence of employer brand equity in attracting DLSU Gen Ys in the FMCG industry
by: Catabui, Murielle Heena Avila, et al.
Published: (2011)

An integrated marketing communications campaign for TOSOT
by: Qu, Yao
Published: (2016)

A brand image study of Philippine brands in selected product categories
by: Garcia, Leonardo R., Jr.
Published: (2002)

Why companies need to be authentic about brand activism
by: Singapore Management University
Published: (2022)

Bynd Artisan: A retail luxury brand’s journey of innovation and transformation
by: TULI, Kapil R., et al.
Published: (2021)

Private label strategy: How to meet the store brand challenge
by: KUMAR, Nirmalya, et al.
Published: (2009)

Customer's perceived brand value on private labels in online marketplaces - Philippines
by: Ola, Jeannievilyn
Published: (2021)

A descriptive study of the individual characteristics of Tagalog romance readers (salespersons) in Metro Manila
by: Chua, Ma. Luisa A.
Published: (1998)

Consumer Evaluations of Corporate Brand Deployments
by: JAJU, Anupam, et al.
Published: (2006)

Brand breakout: How emerging market brands will go global
by: KUMAR, Nirmalya, et al.
Published: (2013)

Going to great lengths in the pursuit of luxury : how longer brand names can enhance the luxury perception of a brand
by: Pathak, Abhishek, et al.
Published: (2019)

The rise of experiential brand marketing in integrated marketing communications
by: Estrella, Aristotles C.
Published: (2010)

Interference of picture and brand name in a multiple linkage ad context
by: Lee, Y.H., et al.
Published: (2013)

An integrative action research (IAR) on a value co-creation story: Developing a branding strategy through agency-client relationship between Solstitium Management Consultancy Firm and Seed Zone
by: Caday, Kathryn P.
Published: (2022)

The Impact of Parent Brand Attribute Associations and Affect on Brand Extension Evaluation
by: BHAT, Subodh, et al.
Published: (2001)

A marketing perspective of employer brand equity
by: Dy, Regina C.
Published: (2016)

Factors affecting branding strategy in FMCG industry - Vietnam
by: Nguyen, Hoai Quyen, et al.
Published: (2020)

Intergrated Marketing and Brand Communication
by: Nguyen, Phuong Mai
Published: (2020)

The mediating effect of brand awareness on the influence of social media advertising on consumer purchase decision in the milk tea industry
by: Matias, Kent Louie C., et al.
Published: (2022)

The country of origin effects on purchase intention of Thai consumers: the moderating of trusting beliefs and brand equity
by: Piyakarn Supanchanaburee, et al.
Published: (2014)

Building customer-centric brands in Asia: How to compete globally
by: ROLL, Martin
Published: (2019)

Spillover Effects of Ingredient Branded Strategies on Brand Choice: A Field Study
by: Vanitha, Swaminathan, et al.
Published: (2012)

Facebook group engagement, brand preference, and brand community: A moderated mediation analysis of smartphones
by: Guillen, Nelson B., Jr
Published: (2020)

Managing Brand Performance: Aligning Positioning, Execution and Experience
by: SRIVASTAVA, Rajendra K., et al.
Published: (2010)

Improving the marketing communication strategies of the DTI's Go Lokal brand to better support the local MSMEs
by: Peyra, Fatima M.
Published: (2020)

Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue
by: SHOCKER, Allan, et al.
Published: (1994)

The case of the Jollibee funko pop: Understanding international brand alliances and purchase motivations of limited-edition collectibles
by: Santos, Joseph Emil N., et al.
Published: (2020)

The effects of digital customer experience on the brand image of Asia United Bank: moderated by digital innovation and adoption behavior
by: Choy, Jon Jedric L., et al.
Published: (2023)

Brand personification of selected personal products
by: Garcia, Leonardo R., Jr.
Published: (2022)

Millennials and Gen Z’s Perception of Social Media Marketing Effectiveness on the Festival’s Branding: The Mediating Effect of Brand Gestalt
by: Mandagi, Deske W., et al.
Published: (2021)

Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics
by: BAHADIR, S. Cem, et al.
Published: (2015)

The mediating effect of brand attachment on customer brand engagement and behavioral brand loyalty: A case study of mobile telecommunications
by: Pangindian, Roderick DG
Published: (2019)

Impact of component supplier branding on profitability
by: WORM, Stefan, et al.
Published: (2014)

Ang pagtatanghal ng lalaki bilang sex object sa mga advertisement ng bench
by: Tecson, Edward Robert M.
Published: (2008)

How well do consumer-brand relationships drive customer brand loyalty? Generalizations from a meta-analysis of brand relationship elasticities
by: Khamitov, Mansur, et al.
Published: (2019)