A study on the effects of the economic crisis on the consumption patterns and behaviour of youths.

• Main Authors: Goh, Joey Hwee Leng., Lim, Siew Ping., Tan, Hsiao Chia.
• Other Authors: Chew, Soon Beng
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10975
• Institution: Nanyang Technological University

The Asian Economic Crisis struck in 1997. Many countries, including Singapore, were adversely affected. Many families faced financial problems. The purpose of this study is to find out whether there are any changes in the consumption behaviour of the youths during the economic crisis.