Promoting *scape : the iconic youth space in town

• Main Authors: Dawidson, Diana, Tan, Cherie Weilin, Zhang, Wantian
• Other Authors: Karan, Kavita
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1213
• Institution: Nanyang Technological University

This project involved the promotion of *scape as the new central hub for youth activities in town. *scape now consists of areas previously known as the Youth Park, Youth Centre, Skate Park and Field. *scape is the new umbrella brand encompassing the four areas which aims to engage the youths and to...