Snooze to lose Singapore : encouraging adequate sleep amongst university students to aid in weight management

• Main Authors: Ngoh, Jasmine Ka Ling, Lim, Weiyu, Song, Ai Vee, Zheng, Ruoming
• Other Authors: Arul Indrasen Chib
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2020
• Subjects: Social sciences::Communication::Promotional communication::Communication campaigns; Social sciences::Communication::Communication theories and models
• Online Access: https://hdl.handle.net/10356/137491
• Institution: Nanyang Technological University

Snooze to Lose, a Wee Kim Wee School of Communication and Information Final Year Project by four undergraduates, is a pioneering health campaign that aimed to promote adequate sleep amongst Singapore undergraduates to combat obesity in Singapore. The report covers the campaign’s entire process of re...