Effects of thumbnail sizes & shopping goals on online consumer behaviour.

Thumbnails are miniature product images displayed on one page of a website and hyperlinked to other pages in the site [Lam et al, 2007]. Images are scaled down to thumbnails sizes so that more images can be fit and shown on a single page for convenience and easy browsing. They can often be clicked t...

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Bibliographic Details
Main Authors: Soh, Xiao Yun., Soh, Fang Hui., Siew, Shu Wen.
Other Authors: Lam Shun Yin
Format: Final Year Project
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/15071
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Institution: Nanyang Technological University
Language: English

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