Effects of thumbnail sizes & shopping goals on online consumer behaviour.
Thumbnails are miniature product images displayed on one page of a website and hyperlinked to other pages in the site [Lam et al, 2007]. Images are scaled down to thumbnails sizes so that more images can be fit and shown on a single page for convenience and easy browsing. They can often be clicked t...
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Main Authors: | Soh, Xiao Yun., Soh, Fang Hui., Siew, Shu Wen. |
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Other Authors: | Lam Shun Yin |
Format: | Final Year Project |
Language: | English |
Published: |
2009
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/15071 |
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Institution: | Nanyang Technological University |
Language: | English |
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