Guerrilla marketing for non-profit organisations in Singapore.
In the recent years, there has been an increase of use in guerrilla marketing across the industry. The use of guerrilla marketing has been especially evident in Non-Profit Organisations (NPO) worldwide due to its lower cost than traditional marketing. This low cost or no cost way to market to the pu...
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2010
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/21209 |
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