International marketing strategies for Chinese brands in Southeast Asian Markets : a case study on Li-Ning Group.
It has been widely studied and recognised in journal articles that it is inherently difficult for Chinese brands to break into the international market due to several obstacles and challenges that inhibit Chinese companies from building global brands. But despite the hurdles, there are examples of C...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/35525 |
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| Institution: | Nanyang Technological University |
| Language: | English |