Featuring him...for her : a study of endorsers in the Singaporean female beauty market.
Many companies face difficulties in deciding on the most effective endorser for their advertising needs. Employing Androgynous-male endorsers to front female beauty brands is a new phenomenon that several Korean-beauty concept brands have employed in order to break through the clutter. However, th...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/43982 |
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| Institution: | Nanyang Technological University |
| Language: | English |