A study on consumers' motivation to share content online

This paper aims to study the elements of online posts as seen on Social Networking Sites (SNS) and how it affects a viewers’ intention to share the post. The elements of the post evaluated are its Self-affirmative Value, Practical Utility, Emotional Motives, Message Credibility and Source Credibilit...

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Bibliographic Details
Main Authors: Aisyah Bte Mohamed Ibrahim, Wijaya, Dolly, Noor Azian Ziana Abdul Aziz
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51351
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Institution: Nanyang Technological University
Language: English

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