Instant vs. delayed loyalty programs : are they as effective in the food & beverage industry?

• Main Authors: Lim, Sock Ching., Oan, Wendy Jia Wei, Seng, Pearlyn Swee Jun
• Other Authors: Ng Sok Ling, Sharon
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/51544
• Institution: Nanyang Technological University

In today’s technological advanced world, consumer’s perception of a brand can be easily altered through the media. It is crucial for businesses to build long-term relationships with their customers since consumers’ loyalty is extremely important to a business’s bottom line and vis-à-vis Singapore’s...