So Peranakan!

• المؤلفون الرئيسيون: Koh, Yong Sheng, Lai, Sandy Yue Lin, Quek, Shi Min
• مؤلفون آخرون: Joo Kee Melina Chua
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2015
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/63174

So Peranakan! is an integrated cultural communication campaign led by three final year students from Nanyang Technological University, Wee Kim Wee School of Communication and Information. Targeted at youths aged 18 - 35, the campaign seeks to cultivate understanding and interest in Peranakan culture...