Effects of assurance scope and levels and perceived business reputation on consumers' behaviours.

• Main Authors: Goh, Seng Yee., Kwek, Chee Siong., Tan, Han Meng.
• Other Authors: Low, Kin Yew
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/8741
• Institution: Nanyang Technological University

This project explores the effects of assurance scope and levels and perceived business reputation on consumers’ behaviours, namely, consumers’ confidence to transact, intentions to purchase and seek compensation.