The effects of Ad disliking on purchase intention.

The effects of Ad disliking on purchase intention.

This experimental study aims to investigate the influence of ad disliking on consumers’ purchase intentions. Ad disliking was hypothesized to lead to lower purchase intentions than when ads are liked. In addition, it was also hypothesized to have greater effects on purchase intentions when consumer...

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書目詳細資料
Main Authors:	Ong, Rachel Cuiting., Chia, Gin Pei Ling., Tan, Shi Hui.
其他作者:	Sivakumaran, Bharadhwaj
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Advertising
在線閱讀:	http://hdl.handle.net/10356/9402
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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