WORD-OF-MOUTH ADVERTISING : WITH FOCUS ON EFFECTS OF MESSAGE SIDEDNESS, SOURCE AND USER-TYPE

WORD-OF-MOUTH ADVERTISING : WITH FOCUS ON EFFECTS OF MESSAGE SIDEDNESS, SOURCE AND USER-TYPE

Bachelor's

محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	LIM SECK LUAN
مؤلفون آخرون:	BUSINESS ADMINISTRATION
التنسيق:	Theses and Dissertations
منشور في:	2020
الوصول للمادة أونلاين:	https://scholarbank.nus.edu.sg/handle/10635/166058
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

مواد مشابهة

PENGARUH MESSAGES SIDEDNESS, COMMUNICATOR EXPERTISE, DAN SPONSORSHIP DISCLOSURE DALAM BLOG ADVERTISING PADA KREDIBILITAS SUMBER DAN NIAT BERPERILAKU KONSUMEN
بواسطة: AIRLANGGA PINASTIKO, 041211233023
منشور في: (2016)

Effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention
بواسطة: Ang, Ging Yin, وآخرون
منشور في: (2008)

The effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention.
بواسطة: Ho, Lai Ying.
منشور في: (2008)

Effect of electronic word-of-mouth (EWOM) message tone on brand attitude.
بواسطة: Goh, Pei Yong., وآخرون
منشور في: (2011)

The effects of regulatory focus and tie strength on word-of-mouth behavior.
بواسطة: Tsai, Qian Yi.
منشور في: (2009)

Word of Mouth dan Mobile Instant Messaging (Studi Pengaruh Word of Mouth Seputar Mobile Instant Messaging terhadap Preferensi Kawula Muda di Daerah Istimewa Yogyakarta dalam Memilih Mobile Instant Messaging)
بواسطة: , MARIA PRISCILLA BETEKENENG, وآخرون
منشور في: (2014)

ANALYSIS OF HIT PHENOMENON BY THE FACTOR OF ADVERTISEMENT, WORD-OF-MOUTH, AND DECLINE OF AUDIENCES
بواسطة: Ahsanul Hafizhah, Tsamarah

MATHEMATICS MODEL FOR THE INFLUENCE OF ADVERTISEMENT AND WORD-OF-MOUTH TOWARD THE SUCCESS OF A MOVIE
بواسطة: Abyan, Aushaf

Words matter : the impact of word-of-mouth communication
بواسطة: Lim, Boon Chong
منشور في: (2010)

A study on the effects of word-of-mouth on the evaluation of different types of product attributes
بواسطة: Boey, Marvin Jian Zhi, وآخرون
منشور في: (2008)

AN INTEGRATIVE VIEW OF PERSUASIVE COMMUNICATION: THE EFFECTS OF TRAILERS AND ELECTRONIC WORD-OF-MOUTH ON MESSAGE PROCESSING AND RESPONSE IN THE CONTEXT OF MOTION PICTURES
بواسطة: JIANG QINGHUAI
منشور في: (2017)

Tapping the grapevine: A closer look at word-of-mouth as a recruitment source
بواسطة: VAN HOYE, Greet, وآخرون
منشور في: (2009)

THE ROLE OF STORYTELLING ADVERTISEMENT VIDEO TO GENERATE ELECTRONIC WORD OF MOUTH INTENTION OF HAIR CARE BRAND CAMPAIGN
بواسطة: Firmansyah, Wildan

The effects of word-of-mouth incentivization on consumer brand attitude
بواسطة: Chompunuch Pongjit, وآخرون
منشور في: (2018)

THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION
بواسطة: ZHAO YUTONG
منشور في: (2018)

E-referral and Word-of-Mouth Marketing
بواسطة: GUO, Zhiling
منشور في: (2011)

The Paradoxes of the Word-of-Mouth in Electronic Commerce
بواسطة: Lin Zhijie, وآخرون
منشور في: (2018)

Effect of tie and self-interest motive on word-of-mouth behaviour.
بواسطة: Lee, Li Ching., وآخرون
منشور في: (2008)

Social influences in recruitment: When is word-of-mouth most effective?
بواسطة: VAN HOYE, Greet, وآخرون
منشور في: (2016)

Effects of product self-relatedness and ownership on word-of-mouth behaviour.
بواسطة: Chia, Melvin Kian Siong., وآخرون
منشور في: (2008)

Effects of hotel online word of mouth among millennial travelers
بواسطة: Reyes, Ronie Marie P.
منشور في: (2016)

Impact of electronic word of mouth on hotel sales
بواسطة: Ang, Gek Ting, وآخرون
منشور في: (2009)

WORD OF MOUTH INNOVATION DIFFUSION MODEL 1
بواسطة: Mulkinugraha, Mohamad

EFFECT PERCEIVED VALUE ON CUSTOMER SATISFACTION AND WORD-OF-MOUTH OF HOSPITAL CUSTOMERS
بواسطة: , Tabitha La Rouse Aritonang, وآخرون
منشور في: (2012)

The impact of electronic word-of-mouth in the distribution of digital goods
بواسطة: Pandey, Tushar, وآخرون
منشور في: (2013)

Experimental study on the word-of-mouth on embarrassment-inducing product.
بواسطة: Chin, Siew Teng., وآخرون
منشور في: (2008)

The influence of online word-of-mouth on long tail formation
بواسطة: GU, Bin, وآخرون
منشور في: (2013)

Recent advances in understanding and managing consumer word-of-mouth
بواسطة: Chew, Patricia, وآخرون
منشور في: (2018)

Are we trapped by majority influences in electronic word-of-mouth?
بواسطة: Tong, Y., وآخرون
منشور في: (2013)

Electronic word-of-mouth: An integration of social influence and identity
بواسطة: Chang, K.T.T., وآخرون
منشور في: (2013)

Transcendent brand activism advertising: explicating the roles of color and message framing in advertising effectiveness
بواسطة: Zhou, Xuan, وآخرون
منشور في: (2023)

Effect of online word-of-mouth and product tangibility on consumer attitude and behavioural intention.
بواسطة: Liang, Jianshun., وآخرون
منشور في: (2008)

The effects of incentives, deal proneness, satisfaction and tie strength on word-of-mouth behaviour
بواسطة: Wirtz, J., وآخرون
منشور في: (2013)

ELECTRONIC WORD-OF-MOUTH EFFECT TOWARDS ORGANIC VEGETABLE PURCHASE INTENTION ON ECOMMERCE
بواسطة: Adi Dharma, Purosha

A case study: The influence of Word of Mouth (WOM) advertising on the Purchase of Personal Training Services in selected branches of Fitness First in Metro Manila
بواسطة: Dy, Kathleen Michelle O., وآخرون
منشور في: (2012)

Development and anti-development messages in advertising
بواسطة: Rajan, R. V.
منشور في: (2008)

Positive and negative impact of word-of-mouth in the travel agency industry in Singapore.
بواسطة: Chew, Pei Yin., وآخرون
منشور في: (2008)

PENGARUH TRUST, BRAND LOVE, SATISFACTION TERHADAP WORD OF MOUTH PADA E-WALLET USER DENGAN EXPERIENCE SEBAGAI PEMODERASI
بواسطة: PURISKA MUCHYI, 041411231231
منشور في: (2019)

Electronic word-of-mouth systems: consumption information contribution and acceptance
بواسطة: WANG XINWEI
منشور في: (2011)

Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange
بواسطة: Jan H. Schumann, وآخرون
منشور في: (2018)