United Breweries Limited: Kingfisher Beer’s social media marketing machine
Perry Goes needs to convince the board of UBL that his social media strategy is the most viable and sustainable way to continue building the Kingfisher brand in India. In doing so, he needs to justify the company’s digital marketing group’s request for a 400% budget increase. To put this request int...
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Main Authors: | ZERRILLO, Philip C., VENKATARAMANAN, S. N., DULA, Christopher |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2012
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/43 https://cmp.smu.edu.sg/case/3321 |
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Institution: | Singapore Management University |
Language: | English |
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