Mia by Tanishq: Jewellery to entice the working woman in India
In 1995, recognising the opportunity to launch a trustworthy brand in the highly fragmented and disorganised jewellery market, Titan launched the first branded range of jewellery in India - ‘Tanishq’. The Tanishq business performed exceedingly well, attracting a large customer base that was won over...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/123 https://cmp.smu.edu.sg/case/2521 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |