Unilever’s Lifebuoy in Myanmar: Soap suds for social good?
It is June 2015, ten months after Unilever had re-launched Lifebuoy soap in Myanmar. The brand had performed exceedingly well, particularly in the metro and urban areas of Myanmar, and Unilever was on-target to achieve its goal of changing the handwashing behaviour of 20 million people in Myanmar by...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2016
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| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/155 https://cmp.smu.edu.sg/case/3311 |
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| Institution: | Singapore Management University |
| Language: | English |