Exploring the Relationship Between Online Search and Offline Sales for Better "Nowcasting"
Although the conditions that motivate individuals to buy, sell, search, and post on the Internet are diverse, the information generated as a byproduct of these activities has the potential to help marketers develop a better understanding of consumer and firm behavior. In this paper, we utilize onlin...
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| المؤلفون الرئيسيون: | , , , |
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| التنسيق: | text |
| اللغة: | English |
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Institutional Knowledge at Singapore Management University
2014
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/lkcsb_research/4800 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5799/viewcontent/ExploringOnlineSearchOfflineSalesNowcasting_2014.pdf |
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| المؤسسة: | Singapore Management University |
| اللغة: | English |