Exploring the Relationship Between Online Search and Offline Sales for Better "Nowcasting"
Although the conditions that motivate individuals to buy, sell, search, and post on the Internet are diverse, the information generated as a byproduct of these activities has the potential to help marketers develop a better understanding of consumer and firm behavior. In this paper, we utilize onlin...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4800 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5799/viewcontent/ExploringOnlineSearchOfflineSalesNowcasting_2014.pdf |
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| Institution: | Singapore Management University |
| Language: | English |