Green Claims and Message Frames: How Green New Products Change Brand Attitude
In response to a top ten global consumer trend, firms are increasingly introducing environmentally sustainable (“green”) new products. Firms allocate significant resources to this area; thus, the authors consider the brand-level implications by investigating how the introduction of green new product...
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Main Authors: | Olsen, Mitchell C., Slotegraaf, Rebecca J., CHANDUKALA, Sandeep R. |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2014
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4806 |
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Institution: | Singapore Management University |
Language: | English |
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