Effect of augmented reality on consumer behavior in e-commerce

Effect of augmented reality on consumer behavior in e-commerce

AR technology has been referred to as the future of e-commerce. In this paper, we propose to investigate the effect of AR on consumer behavior in e-commerce. Based on the theory of telepresence, we generated a set of hypotheses on their relationships. An experimental study is proposed to test the hy...

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Bibliographic Details
Main Authors: UZOECHINA, Chibuke, NAH, Fiona Fui-hoon
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
Augmented reality
e-commerce
consumer behavior
purchase intention
Databases and Information Systems
E-Commerce
Graphics and Human Computer Interfaces
Online Access:https://ink.library.smu.edu.sg/sis_research/9973
https://ink.library.smu.edu.sg/context/sis_research/article/10973/viewcontent/Effect_of_Augmented_Reality_on_Consumer_Behavior_in_E_Commerce_pvoa.pdf
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Institution: Singapore Management University
Language: English

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