PROPOSED STRATEGY FOR INCREASING COMPETITIVENESS IN COFFEE MARKET (CASE STUDY: ESSENTIEEL BREWING POINT, BANDUNG)

Essentieel Brewing Point is a brewer coffee brand that uses a great quality coffee bean and established in 2017. The Brewing Point located at Leis Cafe (Cisitu, Dago Asri, Bandung). The company provides any variance of coffee such as manual brewing coffee, espresso-based, milk-based coffee, non-coff...

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Bibliographic Details
Main Author: Alfian Irwanto 29116058, Khanif
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/28470
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Institution: Institut Teknologi Bandung
Language: Indonesia

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