INFLUENCE OF JAPANESE SNACK PACKAGING TOWARD ONLINE IMPULSIVE BUYING: KIT KAT BLUEBERRY CHEESE CAKE
Packaging was proven as effective marketing communication toward purchase decision. It becomes one competitiveness factor between companies to create a good one. Good example can be taken from Japan, country that is known to have creative and unique snack packaging. Technology shifting allows people...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/40666 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |