SIMPLE MATHEMATICAL MODELS FOR VARIOUS CELEBRITY ENDORSEMENT PHENOMENA
Advertising industry revenue, especially celebrity endorsement, which continues to increase every year makes this sector very important in economic growth in Indonesia. Decision making related to celebrity endorsement should be based on good data analysis. Mathematical models are one of the way that...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/42185 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
