PROPOSED MARKETING STRATEGY TO INTEGRATED MARKETING COMMUNICATION OF BANK SYARIAH MANDIRI

PROPOSED MARKETING STRATEGY TO INTEGRATED MARKETING COMMUNICATION OF BANK SYARIAH MANDIRI

The Banking Industry is the Financial Services Industry with the largest assets in Indonesia. This then makes this industry in a fierce competition. Based on its principles in Indonesia, the banking system is divided into 2 (two) forms, namely Islamic banks and conventional banks. Bank Syariah Mandi...

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Bibliographic Details
Main Author:	Al Ichsan, Dimas
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/43050
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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