MARKETING STRATEGY OF TUMBLER IN BANDUNG AND JAKARTA USING 4P MARKETING MIX STRATEGY
Consumption of bottled water in Indonesia makes the country the fourth highest plastic bottle user in the world. In response to the large amount of plastic waste, the government established the "One Million Tumbler Generation Movement without Plastic" movement which aims to increase public...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46501 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |