DEVELOPMENT OF CONSUMER PURCHASE INTENTION MODELS IN SOCIAL MEDIA MARKETING
Nowdays social media is not only used by individuals to share information and content, but also used as marketing media by businessmen to promoting their products and brands. The use of social media makes companies and customers communicate with each other without any limitation of time, place or ot...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46766 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
