PROPOSED NEW MARKETING STRATEGY FOR E.LOOK, BASED ON CONSUMER BEHAVIOR
E.Look or Embellish Look is one of the brands in Indonesia that sells outfit for young adult women since 2015, which is at first focus on online selling. After running its business for 4 years, E.Look sales has decreased in 2019, facing a tighter competition. On th eother hand, while E.Look is fac...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53128 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |