THE IMPACT OF ELECTRONIC WORD OF MOUTH DIMENSIONS AND HEDONIC SHOPPING MOTIVATIONS ON TIKTOK USERâS ONLINE IMPULSIVE BUYING BEHAVIOR OF MAKEUP PRODUCTS
Social media and its impact on customers impulse buying behaviour have been widely discussed by journals, but there are gaps in the literature that exist in terms of the social media platform, products, research location, and the variables discussed. Previous studies found electronic word of mout...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57956 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
