ANALYSIS ON THE INFLUENCE OF 7P’S MARKETING MIX TOWARDS CUSTOMER LOYALTY IN MCDONALD’S INDONESIA

At present, many businesses have sprung up in various fields. Advances and developments in technology trigger and make it easier for business people to run their business. Of the various businesses that exist, food and beverage is a line of business that always exists. The food and beverage business...

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Bibliographic Details
Main Author: Shaffa Sadira, Diandra
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/68651
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Institution: Institut Teknologi Bandung
Language: Indonesia

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