ANALYSIS OF FACTORS AFFECTING GREEN PURCHASING ON GREEN PROCESSED FOOD PRODUCTS (MODERATE & ULTRA PROCESSED) (CASE OF CONSUMERS IN GREATER BANDUNG)
As the issue of climate change becomes more noticeable, public awareness of the environment is also steadily increasing. However, even though public awareness has increased and green products have become more widespread across the market, the level of green product consumption is still low when com...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70158 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |