PROPOSED B2B MARKETING STRATEGY TO INCREASE SALES OF JENDERAL KOPI
Jenderal Kopi is one of the restaurants in Bandung that focuses on Indonesian coffee. After the pandemic subsided, based on data from the official website of the West Java local government, there was a phenomenon with the emergence of new restaurants/cafes and coffee shops in Bandung, which pose...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/71956 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |