THE INFLUENCE OF UNTRUSTWORTHY ONLINE REVIEWS TOWARDS CUSTOMER PURCHASE DECISION ON SHOPEE
With the help of internet growth, online reviews as the extension form of WOM is growing its popularity among Indonesians. However, the appearance of untrustworthy reviews in review sites especially in Shopee platform is relatively high. Many research have assessed the review impacts towards the onl...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72885 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
