ABSTRACT PROPOSED INTEGRATED SERVICES MARKETING COMMUNICATIONS STRATEGY FOR A B2B COMPANY (CASE STUDY: PT CITRA KARIMUN MANDIRI)
Being established for almost 20 years, PT CKM is a contractor and a supplier company that provides the procurements of goods and services for companies operating in shipyard industry. With the company's current location in Tanjung Balai Karimun, a neighboring island to Batam, and Batam's s...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/76926 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |