ANALYSIS OF SERVICE QUALITY ATTRIBUTES TOWARDS CUSTOMER REPURCHASE INTENTION IN CREATIVE WORKSHOPS

EksplorAksi, in the competitive event industry, is confronted with the crucial task of enhancing service quality. Analysis of participant feedback reveals a decline in overall customer perception with EksplorAksi's current service quality, indicated by lower ratings, negative reviews, and reduc...

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Bibliographic Details
Main Author: Ahdiani, Luthfia
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/77357
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Institution: Institut Teknologi Bandung
Language: Indonesia

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