EXPLORING THE TRANSFORMATIVE IMPACT OF SOCIAL MEDIA ON MARKETING STRATEGIES FOR SMALL FASHION BUSINESSES IN INDONESIA
Social media has transformed the fashion industry, leaving an indelible mark on small fashion enterprises in Indonesia. This qualitative study delves into the influence of social media as a marketing platform, exploring how it has shaped the strategies employed by small fashion businesses in the vib...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77367 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
