OPTIMIZING BUSINESS PERFORMANCE BY FINDING THE MARKET AND THE SEGMENTATION AND ENHANCED THE SERVICESCAPE BY ITS MARKET POSITIONING: CASE STUDY OF NGOPI DOELOE SANGKURIANG BANDUNG
This study aims to investigate and develop the optimization of business performance of a café that has been around for a long time in the city of Bandung, namely Ngopi Doeloe Jalan Sangkuriang Bandung. Ngopi Doeloe is a café that has been established since 2006 in the city of Bandung and is one of t...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/81300 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
