THE INFLUENCE OF VISUAL ATTRIBUTES IN PACKAGING DESIGN ON GENERATION ZâS DESSERT SNACK PURCHASING DECISION
This research explores the influence of packaging design on the purchasing decisions of Generation Z consumers with a focus on dessert snack products. The primary objective of this study is to evaluate the extent to which each visual element of a product's packaging influences the purchasing de...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/82959 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |