KEY FACTORS INFLUENCING GENERATION Z CONSUMER SATISFACTION AND PURCHASE DECISION FOR LOCAL MOISTURIZERS
The Indonesian skincare market, valued at USD 586.4 million and projected to reach USD 2.8 billion by 2028, has experienced significant growth, particularly among Generation Z consumers who prioritize product quality, affordability, and effectiveness. Understanding these key factors is crucial; thus...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/82960 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
