THE ROLE OF STORYTELLING ADVERTISEMENT VIDEO TO GENERATE ELECTRONIC WORD OF MOUTH INTENTION OF HAIR CARE BRAND CAMPAIGN
Nowadays, many marketers have adopted storytelling techniques as an emotional power booster for advertising. This is what various brands do to strengthen emotional connections with their customers by telling stories to discuss values and emotions that are in accordance with their brand in their own...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84254 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
