THE IMPACT OF SALES PROMOTIONS, DIRECT SELLING, AND PRODUCT BUNDLINGS ON IMPULSIVE BUYING BEHAVIOR IN INDONESIAN SUPERMARKETS
The supermarket industry in Indonesia has grown significantly, driven by urbanization, a rising middle class, and changing consumer preferences. In this competitive environment, retailers employ various strategies, including sales promotions, direct selling, and product bundling, to influence impuls...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/87531 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |