Analysis of Propensity to Switch from Manufacturer Brand to Retail Brand: Study of Ratail Brand Indomaret

Customersâ�� propensity to switch brand they currently used from manufacturer brand to retail brand is becoming phenomenon in marketing. This behavior does benefit retail brand as it can boost not only sales of retail brand products but also loyalty toward retail brand. Therefore, it is important to...

وصف كامل

محفوظ في:

التفاصيل البيبلوغرافية
المؤلفون الرئيسيون:	, Fitri Dwi Astuti, , Dra. Yulia Arisnani Widyaningsih, M.B.A., Ph.D.
التنسيق:	Theses and Dissertations NonPeerReviewed
منشور في:	[Yogyakarta] : Universitas Gadjah Mada 2013
الموضوعات:	ETD
الوصول للمادة أونلاين:	https://repository.ugm.ac.id/119113/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59105
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

مواد مشابهة

THE INFLUENCE OF CUSTOMER SATISFACTION AND BRAND TRUST ON BRAND SWITCHING OF GLOBAL FASHION BRANDS TOWARDS LOCAL FASHION BRANDS
بواسطة: Alifah Fridayanti, Sarah

Authorization :: Consumer perceived brand parity and the impact on brand switching behavior
بواسطة: , PRATOMO, Kurniawan wishnu, وآخرون
منشور في: (2008)

Retailing and Branding in Emerging Markets
بواسطة: SRIVASTAVA, Rajendra Kumar
منشور في: (2014)

Analisis Ekuitas Merek BlackBerry Berdasarkan Model Customer-Based Brand Equity
بواسطة: , Geraldine Titarina, وآخرون
منشور في: (2012)

Brand switching in automobile purchase
بواسطة: , SUSANTO, Benny, وآخرون
منشور في: (2005)

PENGARUH STORE IMAGE, PRIVATE LABEL BRAND IMAGE, PERCEIVED RISK, CONSUMER INNOVATIVENESS, PRIVATE LABEL BRAND ATTITUDE, PRICE CONSCIOUSNESS, TERHADAP PURCHASE INTENTION ROTI SAY BREAD INDOMARET
بواسطة: PUTRI PERMATASARI, 041311233252
منشور في: (2018)

PENGARUH PERCEIVED RISK, PERCEIVED QUALITY, FAMILIARITAS DAN SHELF SPACE TERHADAP NIAT BELI PRODUK STORE BRAND INDOMARET DI SURABAYA
بواسطة: DWI PRATIWI, NIM: 041311223083
منشور في: (2016)

ANALISIS PENGARUH KUALITAS JASA RITEL PADA LOYALITAS KONSUMEN DI MINIMARKET INDOMARET YOGYAKARTA
بواسطة: , Dion Dwi Saputra, وآخرون
منشور في: (2012)

ANALISIS PERSEPSI STAKEHOLDER TERHADAP KINERJA CITY BRANDING KOTA MEDAN
بواسطة: , WILLY IRAWAN, وآخرون
منشور في: (2014)

PENGARUH BRAND EXPERIENCE, BRAND REPUTATION DAN BRAND TRUST TERHADAP BRAND LOYALTY PADA KATEGORI PRODUK MI INSTAN
بواسطة: , Firman Dwi Rachmawan, وآخرون
منشور في: (2013)

Improving the operational processes of retail brand A
بواسطة: Yu, Edilyn Ruth
منشور في: (2018)

THE IMPACTS OF MCDONALDâS BTS MEAL BRAND EXPERIENCE ON BRAND LOVE, BRAND PRESTIGE, BRAND SATISFACTION, BRAND II TRUST, AND BRAND LOYALTY
بواسطة: Meryelya Zhahra, Qanitha

THE INFLUENCE OF VICTORIAâS SECRET REBRANDING BRAND IMAGE IN GENERATING BRAND TRUST, BRAND PRESTIGE, BRAND LOVE, AND BRAND LOYALTY
بواسطة: Artanti Ratnadewi, Zakiyah

Brand switching behavior on mobile communication prepaid card
بواسطة: , DELLIFAH, Syaefatul, وآخرون
منشور في: (2007)

Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes
بواسطة: Lee, Y.H., وآخرون
منشور في: (2013)

ANALYSIS OF BRAND IDENTITY STRATEGY TOWARD BRAND AWARENESS IN KIDS FASHION BRAND
بواسطة: Cindi Prasetyawan, Kevin

Classic branding and new perspectives : moving from brand as reference to brand as personality to brand as icon.
بواسطة: Chua, Matthew Han Ming.
منشور في: (2008)

Measuring Customer-based Brand Equity: Empirical Evidence From Sports Footwear Market in Indonesia
بواسطة: , FERDHI FIRMANSYAH SUSANTO, وآخرون
منشور في: (2013)

The branding challenges of Asian manufacturing firms
بواسطة: Birnik, A., وآخرون
منشور في: (2013)

PENGARUH BRAND REPUTATION, BRAND TRIBALISM, BRAND TRUST, SERTA BRAND RELATIONSHIP TERHADAP BRAND FORGIVENESS DAN BRAND LOYALTY PADA KLUB SEPAKBOLA PERSIK KEDIRI
بواسطة: GUSTAVIAN ACHMAD RIFA’I, 041511233337
منشور في: (2019)

MEMBANGUN BRAND AWARENESS, BRAND IMAGE, BRAND ATTITUDE DAN BRAND LOYALTY KUKU BIMA ENERGI MELALUI KOMUNIKASI IKLAN TELEVISI
بواسطة: , Tiyas Susilaningrum Hamumpuni, وآخرون
منشور في: (2012)

ANALYSIS OF POT BRANDING HOUSEâS BRAND PERSONALITY USING AAKERâ BRAND PERSONALITY SCALE
بواسطة: Mubayyinul Haq, Muh

Analisis Trust INA Brand dengan Brand Loyalty pada Toyota Kijang
بواسطة: , ANGGARINI, Rooskeni Dewi, وآخرون
منشور في: (2005)

VISUAL BRANDING STRATEGY TO INCREASE BRAND AWARENESS IN KIDS FASHION BRAND
بواسطة: CINDI PRASETYAWAN (19215042), KEVIN

Consumers' perception on brand personality of non-Asian Brands, Asian Brands, and the effect on intention to buy
بواسطة: , MAHANANI, Nurul Ken, وآخرون
منشور في: (2003)

The Effects of Marketing Mix Elements on Customer-Based Brand Equity in Retailing
بواسطة: , Yohanes Hans Ananda, وآخرون
منشور في: (2012)

Analisa Pengaruh Price Image, Brand Image, Dan Perceived Risk Terhadap Purchase Intention Private Label Indomaret Melalui Mediasi Store Image
بواسطة: Maestro Simanjuntak
منشور في: (2020)

Analisis perbedaan sikap dan niat membeli konsumen pada produk dengan Private Brand dan Manufacturer's Brand
بواسطة: , HARIYANTI, Tanti, وآخرون
منشور في: (2006)

Brand transitioning : the transition to umbrella branding
بواسطة: Loh, Chor Hong, وآخرون
منشور في: (2015)

Exploratory study : the influence of brand recognition on retail store image.
بواسطة: Chng, Huiju., وآخرون
منشور في: (2008)

Branding proposal for Blossomz : a case study of brand building and brand management
بواسطة: Pan, Jing, وآخرون
منشور في: (2008)

THE INFLUENCE OF GOJEK SLOGAN TOWARDS BRAND IMAGE, BRAND AWARENESS, AND BRAND LOYALTY
بواسطة: Hashfi Avmeilputra, Muhammad

MARKETING STRATEGY TO INCREASE BRAND AWARENESS & BRAND LOYALTY ON THE MOTOGASS GARAGE BRAND
بواسطة: Habibie, Abdurrahman

THE IMPACT OF BRAND AMBASSADOR CREDIBILITY TOWARDS SELF-BRAND CONNECTION AND BRAND EQUITY
بواسطة: Murnikartika Syah, Fiona

THE EFFECT OF "INCLUSIVE MARKETINGâ EFFORTS BY BLP BEAUTY TOWARD BRAND IMAGE, BRAND TRUST, BRAND LOVE, AND BRAND LOYALTY
بواسطة: Salsabila, Yasmin

THE BRAND DEVELOPMENT of NAGIWA by IMPROVING BRAND AWARENESS and MARKETING ACTIVITY LAROVA
بواسطة: RIZKI NURHASANAH (NIM : 29111072) Pembimbing : Dr Intan Rizky Mutiaz, M,Sn, FITRI

THE EFFECT OF CONTENT MARKETING IN SOCIAL MEDIA TOWARDS BRAND LOYALTY WITH A MEDIATING ROLE BRAND AWARENESS, BRAND IMAGE, WORD OF MOUTH, AND BRAND TRUST: THE CASE OF LAZADA INDONESIA
بواسطة: Dwi Oktaviani, Silvi

Consumer-Based Brand Equity in the Television Industry: A Study of A Local Television Channel in Yogyakarta (The Case of ADiTV)
بواسطة: , ERDILIA ADRIASARI, وآخرون
منشور في: (2013)

THE INFLUENCE OF BRAND EXPERIENCE, BRAND SATISFACTION, BRAND TRUST TOWARDS BRAND LOYALTY IN CENTENNIALS GENERATION: EVIDENCE FROM BANDUNG AND JAKARTA (CASE STUDY OF PUBLIC CULTURE BRAND
بواسطة: Djati, Dariola

THE INFLUENCE OF GREEN MARKETING MIX ON BRAND LOYALTY MEDIATED BY BRAND IMAGE, BRAND TRUST AND BRAND LOVE IN THE BODY SHOP INDONESIA
بواسطة: Humaira Lestari, Mutiara